Since 1928, Chocolates El Rey, or "the KING OF CHOCOLATE", has been manufacturing chocolate in Venezuela.
It is one of the only companies which actually makes chocolate in the same location where the cacao bean is grown.
Many feel that the cocoa beans grown in Venezuela are the most flavorful - with descriptions such as earthy, fruity and aromatic.
The cocoa beans used by El Rey come from the Carenero region of Venezuela, and the names refer to trees which shade the cocoa groves.
El Rey uses only Criollo and Trinitario beans in their chocolates. The third variety, Forestero, is the choice bean for Africa growers
as it is more disease resistant, easier to grow and is used by larger manufacturing